Digital Marketing Overview

Digital Marketing Overview

Digital marketing


According to Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.  

With the advent of technology, customers turning to the internet daily for almost all their activities. The internet is seemingly a great place to find your target audience.

Digital marketing therefore leverages on the internet to acquire prospective clients and turn them into paying customers. 

Platform like social media, search engines and website are used to reach out to a wide range of audience to increase sales, customer engagement and retention. With Digital Marketing, you can work from home and make good earnings from the comfort of your home.

Digital Marketing Categories 

Digital marketing is divided into various categories, which are:

  • Social Media Marketing
  • Lead Generation
  • Search Engine Optimization
  • Search Engine Marketing
  • Web Design
  • Email marketing
  • E-commerce
  • Affiliate Marketing

Social Media Marketing

In social media marketing, platforms like Facebook, Twitter, Instagram and LinkedIn will be used to target and engage prospect for your business. you can do this via advertising and post engagement. 

For example, Facebook provides the opportunity for you to promote your business with their advertising platforms. The advantage of this over traditional marketing approach is that you can reach a wide range of audience and also re-target these audiences. 

The advertising budget can be spent in bit as compared to traditional marketing and there is no limit to the audience location you can target.

Lead Generation

Lead are prospective clients, these are people that are interested in your product or services. They are willing to engage with your business whether now or in the nearest future. 

Every business success is tied to continuous sales, without the continuous influx of sales, the business dies.

Consequently, it is easier to target people that are already interested in your product or services than people who have no interest. Lead generation as the name implies is all about generating leads for your business.

Search Engine Optimization (SEO)

Thousands and millions of websites are on the internet; however when search on the internet for something in particular only a few of these million website are displayed on the search engine such as Google et al.

This is usually because websites displayed are usually the function of their relevance to the selected topic searched for and the ranking of the various websites. 

SEO is about optimizing your website to rank high on search engine. 

Need to understand more about SEO? check our posts on

Why SEO in digital marketing?

Search Engine Marketing (SEM)

SEM has to do with the display of advert on the search engine page and other related website on the internet. Your business pays for the advert in order to target your prospects.

These adverts will help in increasing your brand awareness and visibility. It can also help build the credibility and trust of your prospects. 

Most times people do not make a purchase from a brand when then first come in contact with you, but has they beginning to see your business more often online, they begin to build trust.

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Benefits of online advertising

Web Design

This involves the process of designing and setting of a website from scratch to finish. This includes buying of domain name and hosting of the website on the internet. 

Ensure that the website is functional, user friendly, easy to navigate and attractive. When a website is poorly design, it will cause visitors to leave rather than remain on the website.

Additionally, the load time of a website should be as minimal as possible, as visitors do not have the patience to wait for your web pages to load.

More tips on a good website, see our website check list.

Email Marketing

This is the use of email to promote your business. 

Email marketing is use to nurture your potential customers, keep your existing customers updated about your product and services, offers, coupons to encourage customer loyalty. 

You can use email marketing to build customers trust and turn them to repeated customers. Sending regular emails to customers reminds them continuously of your business.


This online platform for buying and selling goods. 

Just like a physical shop has a physical location where people can walk into and make purchases; Ecommerce has an online location which is usually the Ecommerce website. 

There are two business models for Ecommerce, Online shop and Dropshipping. In online shop, you may or may not have a physical location and you usually hold stocks of your goods. 

When a customer makes an order, you receive the order, package the product from your existing stock and delivers to your customer. 

On the other hand, Dropshipping model does not hold stocks; instead when an order is made, you receive it, contact your supplier to supply directly to your customer.

Affiliate Marketing

This is promoting other people’s products and services online and getting commissions when sales are made. This is usually done via an affiliate link. 

You can make from a few hundreds of dollars to million from this online business model. 

Well known authority figures in the online industry like Pat Flynn has made six figure passive income from affiliate marketing. 

If you are an entrepreneur starting your own online business, this is really a very good way to start; you have low start up cost and can be done at the comfort of your home.

Additionally, establish businesses can also benefit from this marketing model. 

You can start an affiliate program for your product and services, letting people do your promotion for you and paying them when they make sales. 

The more sales they make, the more money for you and also them.


Looking to up your digital marketing game? Contact us.

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