An important concept you cannot afford to joke with in digital marketing is SEO, especially if you are running a digital marketing campaign or you are about to embark on one.
In digital marketing SEO is one of the popular word but unfortunately a lot of digital marketers do not know enough about SEO to make it work for them.
Also some other knowledgeable about SEO find it’s implementation difficult to achieve their desired result.
In running your business online, advertising is a great way to reach potential customers with your product and services.
A very good well to constantly advertise to your customers for long term sustainability and free is to optimize your website for search engine which is SEO.
What the heck is SEO and how does it work?
SEO stands for search engine optimization and this is the process of optimizing your website in order to get free or unpaid traffic from search engine result page (SERP).
In order to optimize your website for search engine, you need to first understand how search engines work.
Search engine works with a complex algorithm that is designed to determine websites ranking based on the relevant and quality of the website to their users search criteria.
So here’s it works, when a person types a specific keyword about a topic, product or services, the search engines scans or crawls their database to find website that are relevant to the specific keyword.
Search engines want to make show that website shown on the search engine result are relevant to what their users are asking for.
In addition to this, the quality of the content, user friendliness, easily navigable and readable of the website matters to the ranking on the search engine result page (SERP).
In order to be rewarded with high search engine ranking result, it is therefore necessary to put in time and effort to optimize your website for relevant keywords.
Relevant keywords are very important because these are like signs or roadmaps for the search engine to show users who are interested in those keyword.
Read my post search engine optimization
Why is all this ranking important?
Many times when users search for particulars keywords, they usually do not go beyond the first, second page and at most the third page.
So if your website ranking really high on the search engine to be since on the first page, you are likely to enjoy an increase traffic to your website when people search for your keywords.
This means free advertising for you and this is also a very good long term strategy.
However, if the reverse is the case, you are unlikely to receive great traffic from search engines.
Additionally, by improving your SEO strategy, you increase the chances of getting more target customers that are very likely interested in what you are offering.
You also increase your brand visibility via search engine and can reduce paid advertising cost if you have high volume of traffic organic search.
However, not optimizing your website, you stand a chance of losing your potential customers or target audience you would have received via search engine.
How to improve search ranking?
You may be wondering, how you can improve your search engine ranking now you understand why it is so important.
The easiest way to achieve this is to hire a SEO specialist to help you optimize your website.
The world of SEO in digital marketing is continually changing and making difficult for business owners who are not specialist in this field to keep up with the trends in the industry.
Business owners who tend to optimize their website themselves may find it difficult to keep up with competitors who hire SEO specialist.
However, it is still possible to optimize your website yourself as a business owner; you will just need a great deal of time and dedication to keep up the optimization.
You need to also note that, SEO is not a one off process but once it has been optimized it becomes easier to make improvement.
Here are some common factors that impacts on your SEO.
Content is very important in search engine ranking, it is both attractive to the search engine and help your business make connection with your website visitors.
A content of high quality and relevance is more likely to rank your pages higher on the search engine result page.
Also when you have engaging content, your visitors will tend to stay on your site and visitor more often and they may be likely to make purchase.
The secret to content creation is to optimize for both search engine and your visitors; have variety of content that will be engaging for your visitors.
Example of content varieties are:
- Blog post
- Social media content
- E-book books
- How to guides
Keyword density refers to the number of times a specific keywords appears or is used in your website content.
The logic behind keywords is that the more you use a particular keywords, it is very website is relevant to that keyword.
This make the search engine increase your ranking for that keyword.
However, keyword overuse may result in penalties if the search engine considers that it is used inappropriately.
Learn how to search for keywords in my laser targeted marketing training guide
META tags are snippets of text that describes the content of a page.
They usually do not appear on the page itself but show on the search engine result page. It can be used by internet users to understand what the page is about and it relevance to their search.
It is often beneficial to place keywords in these tags.
However, including irrelevant keywords in these tags may result in website penalties.
Inbound links refers to links from other websites that direct them to your websites.
This is usually use by search engines to rank your pages. If you have inbound links from high quality websites, you are very likely to be rewarded with a higher page ranking.
The more quality links to your website will increase your page ranking.
However, quality links is what matters here, if you have a bunch of low quality links to your website, you are likely not to get any reward.
So you should ensure that your inbound links are from high ranking websites.
Now you have an understanding of what SEO is and its importance to your website, it is time to take the next step of improving your SEO strategy.
Focus on creating content of high quality that are relevant and engaging to your audience focusing on relevant keywords for search engine ranking.
Never take SEO in digital marketing for granted, because it a sure way for free advertising.
Note, SEO is not something that works overnight, it may take a while to see result and sometimes, however, focusing on the best practices is sure to yield great result.
Need to hire a SEO specialist, Bodmek Digitals is here to help.
The talent team at Bodmek Digitals is sure to give you quality SEO services. Contact us or Call today @ +234903223145.
What's Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.