In this article, you will discover 5 strategies to drive traffic to your website, quickly and at no cost.
These five strategies to drive traffic to your website is a sure way to increase your brand visibility and exposure.
Why Drive traffic to your website?
It is one thing to have a great website, fantastic product or services, however if you do not drive traffic to your website, you are unlikely to get sales.
If you want your business to success in this digital age, you need to spread the word about it and give people a compelling reason to visit your website.
In driving traffic for your website, there are long term and short term strategy you can employed.
Long term strategy includes content marketing and search engine optimization (SEO), these strategies are free and will increase your profitability in the long run.
However, it takes time to set up and lots of effort to build. SEO can take several months before you start seeing significant result.
A short term strategy you can employ is paid advertising, when you do your customer avatar well and target your audience correctly, your returns will be enormous.
On the other hand, it can be expensive and if you are a starter trying to grow your audience, this may not be great for you.
Fortunately there are other great ways to drive traffic to your website and guess what? For free.
While these options have their own advantages and disadvantages, they have been shown to be proven method to grow your audience quickly.
You don’t have to break the bank with these strategies. With these 5 ways to drive traffic to your website, you will get more qualified leads quickly.
People that are more likely to buy your products and services.
Use Viral Marketing Strategies
A brilliant way to drive more traffic to your website is the use of viral marketing strategies to motivate people to learn about your product or services.
Over the last couple of years, viral marketing strategy have starting spreading through the internet as wildfire.
If you are not certain what viral marketing strategy is, it is essentially any types of advertising self- sustained and compels people to share continuously.
A good example of viral marketing is the story of Hotmail. Hotmail was one of the very first free e-mail services on the internet.
Within a year and half of the operation, they were able to sign up 12million users.
Here’s how they did it, at the end of every email that was sent through their service, they included “Get your private e-mail at Hotmail.com”.
This encourage sign ups when people received there mails.
Large organizations like Hotmail use viral marketing messages to propagate brand awareness.
You can accomplished this by creating animation clips or humorous videos that people are compelled to send to their friends for a laugh.
The goodnews is, if you like to play with videos or animations you can adopt this strategy to generate more interest for your business.
However, as good as this strategy is in driving traffic and creating buzz around your company’s products and service, it can be difficult to accurately track your return on investment.
Additionally, while it will bring you brand awareness, it will not immediately translate to sales.
Online Business Networking Communities
More and more business network communities are popping up on the internet over the past years.
These online networks are similar to social media or dating sites but are used solely by entrepreneurs or businessman for networking purpose.
They use these site to find like minded people like themselves to build mutually valuable business relationships.
With these business networking communities you can have excellent opportunity start joint marketing ventures with people of like mind.
Business networking communities can help you increase traffic to your website by you create personal profiles with links to your main company’s website.
The links you establishing on these business network communities can help to improve your site’s ranking on major search engines like Google and Bing.
You can also look for companies that are relevant to yours but not your direct competitors to make mention of you on their sites.
A great way to do this is to offer to swap links with them. You can mention them on your site and as ask if they can also do this same for you.
Note, make sure the businesses you choose have lots of traffic to their websites. Additional advantage to this is that it helps your search ranking.
When joining a business network community ensure that the business you choose are complementary and relevant to yours.
Also, their target audience should fit within your target audience demographics, people more likely to visit your site and convert to customers.
Free Content giveaway
Getting message out about your product and service can be done quickly when you give away free content.
This is one of the perfect ways of ensuring your website gets mentioned on other sites.
Several internet companies are more than happy to receive quality information to put on their website or receive newsletters.
By offering these companies updated content already posted on your website, it can significantly drive your traffic and increase your brand visible.
The aim is to get your content published on popular sites or newsletters that have large mailing lists.
What this means is that you must take time to do your research on the number of traffic they get and their number of email subscribers.
You also need to find out the business sites that are hotspots in your particular industry; because they are the places you want your content to be published.
In employing this strategy, you need to always include your contact information and website link at the end of every article you post on other sites.
It makes it easy for people that read your articles to find you and visit your site to learn more
Participate in Forums and Newsgroups
Driving more traffic to your site can be made easier by becoming a recognized figure in your niche or industry.
You can become a thought leader by participating in forums, newsgroup, discussion and blogging networks.
Your participation in such channel is a great way to establish your online presence and start build meaningful relationships with your target audience.
You can also communicate directly with your target audience on this platforms and learn their needs and wants.
However, you make take not of the fact that these types of groups, do not allowing blatant advertising of businesses.
If you are caught spamming the group with blatant advertising, you will get kicked out.
Aside from been kicked out of the group, you will be tag a spammer and turn your target audience against you.
If you want to use this strategy, to generate traffic, make it your aim to offer friend and useful advice.
Offer to solve their problem and give your audience value, by doing this, more and more people will be drawn to you.
You can include a link to the end of your comment after your advice, people that like what you say are more likely to visit your website to learn more.
Use Affiliates to Drive Traffic to Your Site
One of the ways to increase brand visibility and drive traffic to your site is to start an affiliate program.
Affiliate marketing is a business model where you pay people a commission to promote your products or services via a unique link you give to them.
When you make people commission to promote your product or service, you can get them to drive great traffic to your website.
The amazing thing about this tactic is that your affiliates do most of the marketing for you.
Most businesses that pay affiliates to promote their products and services for them do not need to spend more money or time to optimize their website for search engine.
A lot of affiliates are already going to great length to ensure that their own website ranks high on search engine.
As a result of them directly linking to your website, higher ranking for them will also boost yours.
The best thing about affiliate marketing program is that you do not to pay them for work they do but the result they get which is sells.
When they sell you give them commission for the sales. It’s a win- win situation because as the more sales they makes, the more money for you and also for them.
More tips on drive traffic
In conclusion if you want to drive traffic to your website, they are various strategies you can employ like paid and free.
While SEO, content marketing and paid advertising are top ways to drive traffic, they take time and can be expensive.
If you want to see significant result in driving traffic to your website without spending lots of time and money, employ this five strategies.
For greater results, you can combine any of the five strategies to drive more traffic to your website.
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