Keeping visitors coming back to your website should be your priority if you truly want to build a website that converts.
Why is that?
Many successful websites depend on returning visitors to account for a major part of their traffic.
It is often easier to convert returning visitors into paying customers because the more they keep coming to your website, the more trust they have in your site.
Your credibility increases as trust is been built.
Here are 5 ways to keep visitors coming back
1. Start a forum, chatroom or shoutbox
A forum, chatroom or shoutbox on your website gives your visitors opportunity to voice their opinions, interact with you and their peers on your website.
As conversations build up, a sense of community will also be created and your visitors will keep coming back religiously to your website almost daily.
It’s a good way to grow your online community and an online community will create loyal audience.
2. Start a web log (blog)
Having a blog on your website and keeping it updated with the latest news about yourself, your product, services or quality content that is valuable to your audience will always keep them coming back to your site.
This will be the first point of contact when they want to learn something new about your product, services or your niche.
Posting fresh content frequently will keep your audience glued to your site because Human Beings are very curious.
This will also help you build credibility as you are proving to your audience that there is a real-life person behind the website.
3. Carry out polls or surveys
Polls and surveys are other mode of interaction that you should certainly consider adding to your site.
This is a very quick way for visitors to voice their opinions and to get involved in your website.
When you add polls and surveys to your website, be sure to publish polls or surveys that are strongly relevant to your target market to keep them interested in finding out about the results.
4. Hold puzzles, quizzes and games
Just think about how many office workers procrastinate at work every day, and you can gauge how many people will keep visiting your site if you can provide a very interesting or addicting way of entertainment.
You can also create competitions to award winners with high score to keep more people trying to earn the prize.
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5. Update frequently with fresh content
It is essential to keep updating your site frequently with fresh content so every time your visitors come back, there will something for them to read.
This is a very effective method of attracting returning visitors, however it is also the least carried out because of the laziness of webmasters.
No one is interested in browsing a site that looks the same over ten years, so keep your site updated with fresh content.